Liberty Enlightening the World

Liberty Enlightening the World
La Liberté éclairant le monde

Wednesday, 8 June 2011

Anatomy of Type


ANATOMY OF TYPE
Anatomy
TYPEFACE ANATOMY TERMINOLOGY
Project
Just like animal anatomy, typefaces have terminology that helps in communicating to other typographers and designers, issues related to type. Shown above is a diagram illustrating the "anatomy" of type, it's not the complete anatomy, just enough for you to work with for now. Not all typefaces have the same anatomy as shown; ARIAL doesn't have any "ears" for example.

Getting a Feel for Type
Shown below are examples of how a typeface can be matched to the identity of the product:

ANNUAL REPORT
This example is acceptable for a conservative financial company

FINANCIAL ANNUAL REPORT
This example is not. The choice of typefaces is poor; the letter forms are frivolous (a bulls-eye for the letter "o" ?!?), and the multiple typefaces do not work together in harmony; they introduce "awkward" shapes and tension points (the gap between R and e in Report). The letters all look "jumbled" and "upset".
Doesn't do the job, does it?
SNOWBOARDS SIGN
Is the use of type in this image (shown above) more suited to a snowboard manufacturer.
 Why might that be?

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